In the context of a healthy aging strategy, establishing a health management service system for the elderly with community medical services at its core is crucial. Based on data from the China Longitudinal Aging Social Surveyin2020, this study thoroughly analyzed the impact of community medical services on health cognitive biases, medical treatment choices among the elderly. The results indicated that community-based health support, education services were effective in reducing health cognitive biases of the elderly, encouraging them to engage in positive health-seeking behaviors, such as visiting hospitals or community clinics. Furthermore, health cognitive bias plays a partial mediating role between the utilization of community medical services, the choice of medical treatment for the elderly. In this study, we propose recommendations to enhance the supply of community medical services, strengthen community health education for the elderly, improve their health literacy, reduce health cognitive biases based on the personalized, diversified, professional medical service needs of the elderly, in order to continuously improve the efficiency of medical service supply in grassroots communities, further optimize the utilization of medical services, health decision-making among the elderly
Key words
community medical services /
health cognitive biases /
medical treatment options
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Funding
国家社科基金青年项目“城镇企业职工基本养老保险制度微观主体契约责任履行机制研究”(19CSH060)